This project involved:
Case Study Background
Birmingham Moor Street Station (Moor Street) is a Grade II listed building and is the second busiest train station in Birmingham. Footfall pre COVID was 7.2 million per annum (ORR 2018/19 entries and exits).
Chiltern Railways Company Limited (Chiltern) is Station Facility Owner at Moor Street Station in the West Midlands.
The station is the terminus for many Chiltern services and serves London Midlands services, Leamington/Stratford-Worcester.
Chiltern run two trains per hour to London Marylebone via Leamington Spa, Banbury, High Wycombe and other Stations. Birmingham’s Bull Ring shopping centre is immediately opposite the main station entrance.
The ex ticket hut has been utilised by a number of florists over the years and during COVID the existing Tenant decided to terminate their Licence due to personal reasons. Whilst the turnover at this site has been relatively low, the customer service benefit at the station is immense.
The unit is 38 ft2, but has associated display stands in the heart of the concourse, with customers accessing and egressing the platforms, passing the beautiful floral displays
- Marketing of the vacant unit
- A number of parties were interested in this site and following review and due diligence, Aspen Flora provided the most exciting offer.
- Recommendation to the client to proceed with SME, Aspen Flora.
- Agreement of Heads of Terms for 2-year Licence, with more gifts and cards as part of the product offer. Tenant also reviewing delivery services.
- Close liaison with Aspen as this is a new experience for the Licensee. Advice on permitted activity on station.
- Vacant unit now occupied
- Station is full of bloom, creating a lovely feel on the station and a strong fresh smell
- Extended product lines will promote more sales and revenue