Virgins Trains West Coast
Portfolio Commercialisation & Estate Management
AmeyTPT has managed the Virgin West Coast portfolio for over 10 years
Key facts and figures
· 17 stations
· 134% revenue growth
· Step change in the provision of facilities and services for passengers
Background, Objectives and Scope
Amey TPT was awarded a property management contract in December 2005 by Virgin West Coast. The contract has been retained through competitive tender exercises and the scope of services increased to include Virgin Train’s operational property portfolio. The estate comprises of regional hubs 17 stations along the West Coast mainline excluding the Network Rail Major Stations.
In 2015 approximately 50 million passengers used a Virgin West Coast managed station. The passenger profile is diverse both in terms of reasons for travel and demographics with many stations dominated by short haul travellers using the regional train operators, First Transpennine, Northern Rail and London Midland thereby necessitating bespoke station merchandise mixes for each station to reflect their specific customer profile. For example at Birmingham International we introduced Bureau de Change and car rental units for passengers interchanging with the airport.
Financial Performance: The implementation of the TPT methodology and approach to commercialisation has resulted in income growth of 134% equating to an average yearly uplift of 8% which significantly outstrips passenger growth.
- Portfolio Highlights
- The customer offer on the stations has been radically transformed
- All stations have a manned catering presence
- Major brands such as Costa Coffee, Starbucks and Subway have been introduced in key locations. M&S Simply Food will open in Coventry early 2017
- Local heroes have been encouraged and flourished such as the independent Gourmet Kitchen who first opened in Stockport in 2006 and now trade from 6 branches on VTWC
- 10 additional ATMs installed on the network
- Vending Introduced to all stations
- The development of commercially viable cycle hubs
- Co-wheels car clubs established at the 3 Lakeland stations
- Operational space converted to commercial incl. a West Cornwall Pasty shop in Preston
- Acquisition of a new corporate HQ for Virgin TrainsBy matching our structure to WCT operational areas and liaising directly with landlords over consents and projects we have minimised the use of internal client resources.